Once you have created your repricer you can create a competitor rule to target specific products, markets, and competitors.

Need help understanding the repricer competitor rules terms? Skip ahead to the Glossary

How to create a competitor rule

You need to first create a repricer before you'll be able to create a competitor rule.

Repricing rules -> Create a Repricer -> + Create Repricer -> Create Competitor Rule -> Create Competitor Rule

If you’re wondering how repricer rules and competitor rules interact, you can read about it here.

What's next



Competitor rules terms glossary

Pricing Rule: This is your pricing outcome of the scenario you have selected below.

FBA Rule: This rule helps you break up your competitors based on fulfillment types. Here you can select if your competitor or yourself are fulfilled by Amazon or self-fulfilled.

Competitor Stock Rule: Target competitors based on their stock levels.

Our Stock Level: Reprice based on your stock levels. For instance, if you have a high amount of stock for a product you may choose to reprice more aggressively.

Our Stock Age: Reprice based on your stock age. This way you can change your pricing strategy if you have an item that has an open date around a certain time frame of days.

Ratings Between: We can also target competitors that have a certain number of ratings on their Amazon store.

Rating % Between: Rating percentage is their overall score based on their reviews over the past 12 months and you can use this as a way to target competitors.

Free Shipping Rule: If competitors have free shipping you can target those that do or do not and you can also compare with products you have free shipping for also.

Marketplaces: If you have multiple marketplaces you can restrict certain repricing strategies only for certain marketplaces and this rule will not match if the marketplace is not selected.

Merchant Exceptions: If you wish not to compete against or target a competitor/store directly you can paste the Merchant ID of any specific sellers you would like to ignore. Include one Merchant ID per line. To find the Merchant ID, go to your competitor’s storefront on Amazon and copy the string of letters and numbers in front of “seller=” in the URL.

# Competitors Between: This competitor rule is for when you have a strategy targeting products based on how competitive the market for them is

Last Sale: With this, you can choose to reprice your product based on when the last sale of the product happened. Whether it is Hours, Days, Weeks or Months.

Buy Box Winner Rule: Here you can change your strategy based on whether you have the BuyBox or your competitor has the BuyBox.