The Google Shopping Dashboard makes it easy for you to see how your Google ads campaigns are performing.

Viewing Campaign Performance

To visit the campaign dashboard click on the Google Shopping tab.

From here, you'll be able to track all the key metrics around your campaigns. Click on the radio button to toggle on and off the various metrics in the graphs.

Your campaign metrics

Clicks: The number of times your ad has been clicked

Cost: The Cost of your Google ads 

Conversion Value: The value of conversions from a click to a sale

Impressions: The number of times your ad has shown on a search result

Average Cost Per Click: The average cost of each click per ad

Conversions: How many sales were generated from an interaction with the ad

Click Through Rate: A ratio showing how often people who see your ad end up clicking it

You can also view ad performance by device and get an overview of the current status of your products.

 

Product Overview and Warnings

The product overview dashboard allows you to quickly understand the status of your products. 


The warning screen tells you what products need action, click on any of the warnings to get a closer view of the related products.