Default rules and competitors rules explained
Every Repricing Rule you create has a Default Rule.
A Default Rule is a very general rule that will apply to all competitors regardless of their fulfilment method.
You can have a very general Repricing Rule that only has a Default Rule active – for example, price below the competition by 0.01
You can also create Competitor Rules that can be much more specific in targeting competition – for example, if I am FBM and my competitor is FBA, price below by 5%.
How default rules and competitors rules are applied
If you have both your Default Rule and your Competitor Rules active, your Competitor Rules are run through first.
The Order of your Competitor Rules matters.
Your competitors are run through your Competitor Rules and when they match one, they stop at that and a price is generated for your product. They do not move on to other Rules once they have matched one Competitor Rule.
If you have a competitor that does not match a Competitor Rule, the Default Rule then applies to that competitor and a price is generated for your product based on that.
The lowest price that is generated from all of your competitors (be it one that has matched a Competitor Rule or your Default Rule) is the price that is sent to Amazon for your product.
Default Rule options
- You can have your Default Rule set to ON along with the Competitor Rules as in the scenario above.
- You can have your Default Rule set to OFF and any competitor that does not match your Competitor Rules will not be considered competition and a price will not be generated for them.
- You can ask for an option to be enabled at an Account Settings level that if ANY of your Competitor Rules are matched, then the Default Rule will NOT be triggered. (If none of your Competitor Rules are matched, the Default Rule will then apply in this situation).