The xSellco Buy Box Predictor is an analytics tool which helps predict which of your listings are likely to win the Buy Box. It is available in Plus and Ultimate Repricer packages.
How it works
We analyse every single price change and competitor across all your inventory. Every change is analysed INSTANTLY and we assess how likely you are to win the Buy Box compared to your competitors.
The following are the factors we assess in our algorithm for assessing your likelihood of winning the Buy Box:
Larger sellers who are well established (and therefore have a large feedback score) will be favoured in winning the buy box
Giving good customer care will give a higher feedback percentage. The closer you are to 100% (the score Amazon give themselves!) the more likely you are to win the buy box.
The Buy Box favours Fulfilled By Amazon (FBA) over Fulfilled By Merchant (FBM). This typically results in FBA listings being able to maintain the Buy Box with significantly higher pricing
If the listing is Fulfilled by Merchant and you offer expedited shipping as an option, it increases the likelihood of you winning the Buy Box
Each of these is scored in our algorithm, and is given a weighting which helps decide the probability of you winning the Buy Box.
For example, the FBA weighting has the effect of reducing the price against a Merchant Fulfilled listing, making them more likely to win the buy box even with a higher price
We are processing millions of data points every day in deciding these probabilities and we will be continuing to refine and improve this tool. Our goal is that it helps you focus on the products where you can change your strategy and win more buy box.
How to use
The BuyBox predictor can be found on your Repricer Dashboard by going to Dashboard>Repricer
Select either the Medium or low chances and it will bring you to a list of products which are of medium and low probability to win the Buy Box. Likely reasons for them not having a high chance to winning the BuyBox is:
- No repricing configured (repricing rule or min and max).
- Having restricting competitor rules that only allow you to compete against certain competitors. Try compete against other seller with a different strategy.
- You will need to create a rule to go change your pricing to be closer to this type of seller.
- A seller with greater feedback or feedback score has matched your price. To compete you would have to try and increase your feedback.
If you would like any further assistance place contact our support team here firstname.lastname@example.org.