After creating your rule and message, you can edit the setting to ensure that the messages you create are sending to the customers you want.


How to view and edit a rule's settings?

  • Click into 'Rules and messages' on the page menu on the left side.
  • Click into a rule you have created
  • The rule opens. You'll see the settings available on the bottom half of the screen.
  • Click between tabs: 'Channels', 'Order', 'Product', 'Fulfillment' and 'Destination' to access the settings.
  • To get you started, we send to everyone. You can target your emails to a certain group of customers... so just select the filters you want. 
    • EG: Create a rule that only sends messages to Amazon UK, for products ABC and XYZ, and country must be united kingdom.
  • Save changes

Just bear in mind that the more rules and resrtictive settings you set will lessen the amount of emails you send, thereby reducing your chances of generating more feedback.


xSellco Feedback rule list

Channels – Specify which of your channels (i.e. marketplaces) you want the message to go to. For example, if you have channels in multiple regions with different languages, you may not want to send a message in English.

Ordered between – You can select to send the message for orders that were sent between selected dates, either in the past or for future orders.

Product Name – You can send a tailored message depending on the name of the product ordered.

Product SKU – You can send a tailored message depending on the product’s SKU.

Product IDs – You can send messages for specific ASINs and/or ePIDS. Please make sure that you enter the exact ASIN and/or ePID code.

Product Condition – Amazon Only! You can make sure messages are sent only for products in certain conditions.

Fulfillment Channel – Select either FBA or merchant channel.

On time delivery – Select either if the order was dispatched on time or not on time

Tracking Codes – Select either if order does or does not have a tracking code.

Destination Country – Select country your message should or should not be sent to

Order Value – Select value of orders you want to send messages about

Existing feedback – You can choose whether or not you want to send messages to customers you have previously reviewed you, depending on the rating you received.

Tickets – You can select whether or not to send messages depending on whether they have previous service issues or currently have open tickets.

Returning customer – You can select whether or not you want to target returning customers, depending on how many purchases they have already made with you. For example if they are a regular customer you may not want to continually send them the same message.

Order Percentages – This allows you to A/B test your messages. For example, if you set it to 50%, that means xSellco feedback will select 50% of your customers at random to receive the message. This way you can gauge the success rate of these messages by comparing the rates of feedback you’re receiving from people you are sending feedback requests to, against the rate of feedback you are receiving from those who are not.



Some settings are marketplace specific. eg: Product condition is available for Amazon, but not for eBay.

Please make sure you list them in order of preference from top to bottom, as xSellco feedback will determine which rule takes precedence based on where they rank in this list.